The work

Real brands. Real stories. Real results.

Statement of results

The receipts.

41.7M

Instagram views for a women's health founder, about 94% organic (Jul 2025 – Mar 2026)

60%

of concert tickets from one organic Reel at The Bullpen

+298%

organic engagement at Millie's Nantucket

Figures from past client platforms for work Haley led, during the dates shown. They are the client's reported results — not an independent audit.

REEL · The Bullpen Summer Concert

Hospitality | Events | Entertainment

The Bullpen

Washington, DC

The challenge
Drive consistent traffic to an iconic DC parking lot bar beyond Nationals game nights by making concerts and special events destinations in their own right.
The strategy
Sell the experience, not just the event. Tap into the energy of live music, summer nights, country music, and the unmistakable atmosphere of an iconic downtown DC gathering spot.
The execution
Captured organic B-roll and transformed simple footage into an emotionally driven concert reel, pairing compelling visuals with Eli Young Band's music to help audiences imagine themselves at the show.
The results
  • 60% of concert tickets sold directly from one organic reel.
  • 4,000+ shares on the Eli Young Band reel.
  • 10,000 organic followers gained in six months.
  • Concerts and special events consistently drove at-capacity attendance.
REEL · Millie's at The Rotary · 40K views

Hospitality | Multi-Location Marketing

Millie's

Nantucket + DC

The challenge
Build awareness and drive traffic to Millie's second Nantucket location, a smaller, more convenient outpost that lacked the destination appeal of its original flagship location.
The strategy
Make convenience the selling point. Show audiences exactly where the new location was, how easy it was to get there, and why they should be excited to have Millie's closer to town.
The execution
Created a straightforward, B-roll-driven video featuring recognizable local landmarks, clear on-screen messaging, and the new location's address. The content positioned the new restaurant as an easy, exciting addition to the Nantucket experience.
The results
The video gained significant organic traction, generating awareness and excitement around the new location while making it easy for locals and visitors to find it.
Instagram Insights

Personal Brand | Health & Wellness | App Launch

A women's health founder

Instagram · Jul 2025 – Mar 2026

The challenge
Build momentum for a first-time app launch by growing a qualified waitlist in a short window, leveraging an existing membership and the founder's personal brand.
The strategy
Use organic social as a customer acquisition engine. Develop highly targeted content that spoke directly to the founder's ideal audience, pairing authentic education with strong hooks and a clear conversion path.
The execution
Established a high-volume content cadence, tested creative concepts and messaging, and integrated ManyChat automation to convert social engagement into waitlist sign-ups.
The results
  • 1,000-person app waitlist built ahead of launch.
  • 41.7 million views, about 94% organic.
  • 30,000 new followers in under three months.
Facebook Insights

Personal Brand | Interior Design | Digital Products

Interior Designer

The challenge
Accelerate personal brand growth, cross the 100,000-follower milestone, and build an engaged audience ahead of a digital product launch.
The strategy
Leverage educational, niche-specific content to establish authority, expand reach, and turn audience interest into demand for a paid digital resource.
The execution
Developed and tested organic content centered on interior design expertise, using audience-focused education to build momentum for the launch of a comprehensive cabinetry e-book.
The results
  • 10,000 new followers in three months.
  • Crossed 100,000 followers.
  • Generated $5,000 in e-book sales in the first week.
Instagram Insights

Personal Brand | B2B Marketing | Entrepreneurship

Digital Marketer

Last 30 days

The challenge
Connect the founder's personal brand to her digital marketing business while educating coaches on the value of digital marketing and inspiring them to grow as entrepreneurs.
The strategy
Prioritize high-volume creative testing to identify what resonates. Use audience insights and performance data to continuously refine content, messaging, and positioning.
The execution
Implemented a high-volume organic content strategy built around strong hooks, educational storytelling, and iterative creative testing. Continuously doubled down on the formats and topics generating the strongest engagement.
The results
  • 504,600+ views in 30 days.
  • 108% increase in views.
  • 26,267 followers.
  • 370 net new followers in the reporting period.
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