I uncover what makes your business worth talking about, build the strategy around it, and create social content that turns attention into customers.
Brand strategy. On-site content production. Social media management.
For hospitality, lifestyle, and service-driven brands.
Austin-based
The regular who never misses Friday. The customer who tells everyone about your product. The person who walks through your door because something made them curious.
That's where good social starts.
I get to know your business, uncover what people already love about it, and turn those real moments into a recognizable brand and content people actually connect with.
The result: a social presence that feels like your business, not a marketing template.
The best partnerships are built on collaboration, trust, and a willingness to invest in good marketing. If that sounds like how you want to work, you're in the right place.
Instagram views for a women's health founder, about 94% organic (Jul 2025 – Mar 2026)
of concert tickets from one organic Reel at The Bullpen
organic engagement at Millie's Nantucket
Figures from past client platforms for work Haley led, during the dates shown. They are the client's reported results — not an independent audit.
Washington, DC
Nantucket + DC
Instagram · Jul 2025 – Mar 2026
Last 30 days
We handle the whole thing.
Full-service social media partnership.
Businesses that want a dedicated partner to manage their social media presence from strategy through execution.
Engagement: 6-month minimum
Let's start buildingWe build the plan.
Strategic consulting and brand development. A standalone engagement — not a lighter version of The Full Build.
Businesses with an internal team or existing content resources that need strategic direction.
Engagement: 6-month minimum
Let's start buildingWe make the content.
On-location creative production.
Businesses that have a strategy but need professional, consistent content.
Engagement: One-time project
Production time and content volume: A 4-hour shoot that delivers 25 edited videos, 30 socially native photos, and the raw footage
Ask about a 3-shoot pack at a discounted rate.
Let's start building| At a glance | The Full Build | The Blueprint | Shoot Day |
|---|---|---|---|
| What it is | Done for you. | Done with you. | Content production. |
| The promise | We handle the whole thing. | We build the plan. | We make the content. |
| Who it's for | A dedicated partner from strategy through execution | Teams that need the plan | Brands that have a strategy and need the content |
| Engagement | 6-month minimum | 6-month minimum | One-time project |
I learn your business, your customers, your goals, and what makes you different.
I develop your positioning, messaging, creative direction, and content strategy.
I produce, edit, publish, and optimize content that reflects your brand and supports your business goals.
Your engagement may include all three steps or just the ones you need.
I'm a social media strategist, creative director, and former Director of Marketing with 15 years of experience building brands and bringing people through the door.
I've worked across hospitality, lifestyle, personal brands, and consumer businesses, including leading marketing for a $60M restaurant group.
I understand what happens behind the scenes of a business because I've been there.
I don't just want to know what you want to post. I want to understand what you're selling, who you're trying to reach, what makes people come back, and how we can translate that into content.
Based in Austin, Texas. Happy to get out from behind the screen.
Available for on-site content production and creative partnerships throughout Austin and surrounding areas, with remote strategy and management available for clients elsewhere.
Personal detailBefore this, I owned a yoga studio. That's where I fell for social media, and where I learned how hard it is to turn posts into people walking through your door.
A Full Build partnership covers brand discovery and a social media audit, social strategy, a content calendar, creative direction, on-site content production, photography and videography, edited Reels, carousels with basic design, and captions, publishing and management, and performance reporting. Paid social advertising management is available as an add-on.
I manage Instagram, TikTok, YouTube, and YouTube Shorts.
Yes. I'm willing to travel, but I'm intentionally based in Austin.
Yes. I create social-first photo and video, made for the feed.
No. We can start from scratch.
Yes. I manage paid social advertising, and I recommend planning organic and paid together — not in separate silos.
With The Full Build, I film, edit, and post. With The Blueprint, you get the strategy and either film and post it yourself, or film it and send it to me to edit for an additional fee.
Engagements start at $2,500 and scale from there.
The Full Build and The Blueprint have a 6-month minimum. Shoot Day has no minimum, and a 3-shoot pack is available at a slightly discounted rate.
I'll reach out to schedule a discovery call, or send you a link to book one.
I personally review every inquiry and will reach out if we're a good fit.